The Icelandic Travel Industry Association (SAF) is an association of Icelandic travel and tourism companies. Participation is open to companies in the sector which have valid permits for their operations, where applicable.

The purpose of the Association is to promote and protect the common interests of its member companies and support its members in the improvement of their services and operations. The Associations slogan is “Professionalism in Travel and Tourism” and it actively promotes professionalism, quality and safety among its members through training and education.

The Association puts great emphasis on quality, sustainability and preservation of the environment. Icelandic nature is our most valuable resource and should be treated as such.

It is the Association’s goal that SAF membership stand for quality, trust and professionalism.

The Icelandic Travel Industry Associations Offices:

Borgartún 35

105 Reykjavík

Tel: +354 511 8000

Email: saf(at)