The Icelandic Travel Industry Association team welcomes you to Iceland!

Jóhannes Þór Skúlason, Managing Director
Tel: 690 9414
johannes(at)saf.is
Jóhannes is a yule lad who doesn’t know how to use self service checkouts. Other than that he’s a pretty nice guy.


Anna G. Sverrisdóttir, Project Manager, Environment and Natural Resources
Tel: 892 7335
anna(at)saf.is
Anna is lovely, extremely experienced and a scout!


Benedikt S. Benediktsson, Legal Counsel
Tel: 864 9136
benedikt(at)saf.is
He’s a lawyer. Need we say more?


Gunnar Valur Sveinsson, Project Manager
Tel: 822 0058
gunnar(at)saf.is
Gunnar is everywhere. There are not many things, if anything, that Gunnar is not involved in within the association 🙂


María Guðmunsdóttir, Director of Training and Education
Tel: 822 0056
maria(at)saf.is
María knows everything about education and training, programs such as Haefnissetrid and Vakinn and all sorts of neat stuff. She clearly knows her stuff!


Skapti Örn Ólafsson, Communications Director
Tel: 899 2200
skapti(at)saf.is
There is no way we could list all the things that Skapti does. He’s like an octopus with his tentacles everywhere! And he is also the most creative event planner in Iceland!


Vilborg Helga Júlíusdóttir, Chief Economist
Tel: 897 2103
vilborg(at)saf.is
Indices, statistics, number of tourists, calculations, graphs and all sorts of stuff… Vilborg knows all of it. That’s because she’s an economist, you see!